Project Description

Expert Advice

Beautiful Design Made Simple

Video Scripting & Direction

The Expert Advice video series was created to help customers learn about flooring options and understand the process of shopping for flooring. We found that while in-store sales professionals have a wealth of knowledge to share, many customers want this information before they enter the store. Working with our product team, I crafted scripts and a shoot plans for this series. I wore many hats for this project:

  • Script Writer

  • Creative Director

  • On-Set Director/Talent Coach

  • Video Production Assistant

The series included 11 videos – shot in two phases – that cover a wealth of topics specific to the needs of flooring customers. The videos have been used on social media, websites and in-store displays. The entire video series can be viewed here.

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.”

BRUCE GARRABRANDT

Looking for inspired words and creative solutions for your brand?

Contact me to see how we can work together to reach your content goals.

Contact Me

Looking for inspired words and creative solutions for your brand?

Contact me to see how we can work together to reach your content goals.

Contact Me