BEAUTIFUL DESIGN MADE SIMPLE

BEAUTIFUL DESIGN MADE SIMPLE

In my role as Manager of PR, Social Media & Content at Carpet One Floor & Home, I developed the Beautiful Design Made Simple blog and oversee the maintenance and content. This blog features original content, curated posts and guest posts from designers and experts. The blog is managed on WordPress and updated on a regular basis. Content is used across social media, email marketing and PR.

COOPERATIVES FOR A BETTER WORLD

COOPERATIVES FOR A BETTER WORLD

The Cooperatives for a Better World project aims to reduce inequality in the world through education and increased understanding of the cooperative business model. Through presentation materials, compelling videos and an interactive website, this project is making a difference in the way the world does business. With an international audience there were many considerations to make to be sure that our message would ring true to a large audience.

INTERIOR DESIGNER VIDEOS

INTERIOR DESIGNER VIDEOS

In my role as Manager of PR, Social Media & Content at Carpet One Floor & Home, I have had the opportunity to work on video development and production for our interior design videos. The Beautiful Design Made Simple video series focuses on interviews with real designers to help Carpet One Floor & Home customers find inspiration and create a beautiful look in their own homes. From the initial conversation to the development of an outline for each video, I work to provide viewers with insightful information. During shooting, I keep an eye on the composition of the shot as well as the content.

BREAST CANCER AWARENESS

BREAST CANCER AWARENESS

I have managed the Carpet One Welcomes Your Support campaign for many years in my role as Manager of PR, Social Media & Content at Carpet One Floor & Home. Through the sale of pink ribbon welcome mats, Carpet One Floor & Home is raising funds to support the Breast Cancer Research Foundation. This year-round campaign includes product development, website and digital assets, advertising materials, blogger outreach, social media and traditional PR.

DIGITAL MAGAZINE

DIGITAL MAGAZINE

In my role as Manager of PR, Social Media & Content at Carpet One Floor & Home, I help inspire our customers as they are planning their home projects. Our digital magazine is one way that we help customers create a beautiful home.

This free digital home design magazine provides inspiration, home décor ideas and tips on creating and maintaining a beautiful home. The Beautiful Design Made Simple home design magazine is your go-to resource for inspiration and information to enrich the ever evolving design of your home.

Each quarter Beautiful Design Made Simple will bring new ideas and fresh inspiration to your tablet. Remember, our magazine goes beyond beautiful floors. Even if you’ve finished your flooring project, Beautiful Design. Made Simple. can still inspire and inform the ever evolving design of your home. Scroll down to see what’s inside our most recent issue.

STAIN FIRST AID APP

STAIN FIRST AID APP

In my role as Manager of PR, Social Media & Content at Carpet One Floor & Home, I create materials to help our customer learn more about the care of their floors. The Stain First Aid app was developed to help Carpet One Floor & Home customers clean common household carpet stains. With simple instructions and videos, this is a go-to guide for cleaning carpet stains with ease. I wrote copy for this app and helped produce the video tutorials.

C1 RADIO

C1 RADIO

This private podcast channel connects Carpet One Floor & Home store owners and sales professionals with the information they need to successfully run their businesses. With 6 distinct radio shows ranging in topics from weekly updates to best practices and marketing, this communications channel is making information easier for Carpet One Floor & Home members to consumer.

In my role as Manager of PR, Social Media & Content at Carpet One Floor & Home, I worked on the initial branding and concepting of this communications channel as well as the development of radio show content.